3. The Rolls-Royce chase of perfection drives the supreme quality, exquisite hand craftsmanship, and attention to the

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3. The Rolls-Royce chase of perfection drives the supreme quality, exquisite hand craftsmanship, and attention to the finest detail to maintain its global position as the pinnacle luxury automobile manufacturer in the world. How do you think the Rolls-Royce brand helps, or hurts, the other BMW brands globally (BMW, the MINI)?

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