4. The MINI is a unique car offering in the BMW portfolio. It has longstanding attention to...

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4. The MINI is a unique car offering in the BMW portfolio. It has longstanding attention to clever solutions with distinctive designs that unlock urban driving and cater to customers’ individual needs—at least that is what the target focus is for the MINI. Do you agree that this is the focus, and do you think it is working as advertised globally?

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Global Business Today

ISBN: 9781260780611

11th Edition

Authors: Charles Hill

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