4. You are the international manager of a Canadian business that has just developed a revolutionary new software application that can perform the same functions as a Microsoft application but costs only half as much to manufacture. Your CEO has asked you to formulate a recommendation for how to expand into Western Europe. Your options are

(a) to export from Canada;

(b) to license a European firm to manufacture and market the computer in Europe; or

(c) to set up a wholly owned subsidiary in Europe. Evaluate the pros and cons of each alternative and suggest a course of action to your CEO.