Check PengAtlas Map 1.1 and imagine that your fi rm is headquartered in a developed economy. Pick

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Check PengAtlas Map 1.1 and imagine that your fi rm is headquartered in a developed economy. Pick an emerging economy in which your fi rm may enter.

Explain your fi rm’s resources and capabilities that may enable it to succeed in this new market.

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Global Business

ISBN: 9789353500399

2nd Edition

Authors: Mike W. Peng Deepak K. Srivastava

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