1. What are some of the ways in which local marketing managers can choose to invest their marketing budgets? What are the pros and cons of each? How would you make that allocation decision?

2. Consider the four questions that the company is attempting to answer. How can technology help with those kinds of situations? How would you apply technology to this problem?

3. Is it possible for information technology to supplement (or even replace) the expertise, experience, and judgment of a local marketing manager who knows his industry and/or country? Why?