How might the use of Twitter and other social media be influencing the viewing habits of the
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How might the use of Twitter and other social media be influencing the viewing habits of the American audience?
To understand the audience for TV shows, TV ratings giant Nielsen relies on electronic "People Meters" placed into a representative sample of homes throughout the United States to track viewing patterns. In half the homes, Nielsen installs "cross-platform" people meters to detect TV viewing on computers or mobile devices and to track web traffic. The company also asks viewers to fill out paperand- pencil diaries about what they watch.
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The use of Twitter and other social media platforms has had a significant impact on the viewing habi...View the full answer
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