What are the drawbacks of using Twitter as a rating tool? Do these disadvantages compromise the value
Question:
What are the drawbacks of using Twitter as a rating tool? Do these disadvantages compromise the value of the Nielsen ratings?
To understand the audience for TV shows, TV ratings giant Nielsen relies on electronic "People Meters" placed into a representative sample of homes throughout the United States to track viewing patterns. In half the homes, Nielsen installs "cross-platform" people meters to detect TV viewing on computers or mobile devices and to track web traffic. The company also asks viewers to fill out paperand- pencil diaries about what they watch.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Question Posted: