What cultural changes were required for BabyCenter. com employees to adapt to the new software development process?

BabyCenter.com's website pioneers some of the most interactive and engaging tools for parents and parents-to-be, with birth announcements, customized pregnancy calendars, a baby names finder, emails timed to child development stages, and tips to help parents survive an eight-hour plane ride with children. Like many internet companies, however, it started in a very fragile, understaffed, and chaotic development environment. Its network operations team consisted of just three people, and programming staff spent 85 percent of their time fighting fires and fixing bugs. Priorities for developing the site's new features kept changing, and attempts to use the waterfall method were frustrated by delays in nailing down requirements and delivering design specs.