Customer profitability analysis. Complete Trailers, Inc., makes custom trailers for three customers (Trail Rite, Trail Ways, Utrail). The following is its income statement for the most recent year.

In reviewing each customer, Complete Trailer noticed that its three customers made up the following percentages of Total Revenue, Cost of Goods Sold, and Marketing and Administrative Costs.

a. Prepare income statements for each customer.

b. If you were the marketing manager for Complete Trailer, and had reviewed the income statements lor each customer, what would you do?

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COMPLETE TRAILERS, INC. Income Statement for the Most Recent Year Ended December 31 Sales Revenue Cost of Goods Sold Gross Margin Marketing and Administrative Costs Operating Profit $600,000 360,000 $240,000 105,000 $135,000