13-2 Define the concept of shopper marketing and explain why it has grown in prominence. (AACSB: Communication)

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13-2 Define the concept of shopper marketing and explain why it has grown in prominence.

(AACSB: Communication) pg103

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Quantitative Equity Portfolio Management

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13-2 Define the concept of shopper marketing and explain why it has grown in prominence. (AACSB: Communication)
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13-2 Define the concept of shopper marketing and explain why it has grown in prominence. (AACSB: Communication)

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Quantitative Equity Portfolio Management

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