Objective 2 Explain how companies find a set of prices that maximises the profits from the total
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Objective 2 Explain how companies find a set of prices that maximises the profits from the total product mix.
Product mix pricing strategies (pp. 315–317) pg103•
Objective 3 Discuss how companies adjust their prices to take into account different types of customers and situations. pg103 Price adjustment strategies (pp. 318–324) pg103
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Related Book For 
Quantitative Equity Portfolio Management
ISBN: 9780071459396
1st Edition
Authors: Ludwig B Chincarini, Daehwan Kim
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