Objective 2 Explain how companies find a set of prices that maximises the profits from the total
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Objective 2 Explain how companies find a set of prices that maximises the profits from the total product mix.
Product mix pricing strategies (pp. 315–317) pg98•
Objective 3 Discuss how companies adjust their prices to take into account different types of customers and situations. pg98 Price adjustment strategies (pp. 318–324) pg98
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Related Book For 
Program Evaluation: An Introduction
ISBN: 9781529742787
5th Edition
Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth
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