A number of companies and advertising agencies use the VALS typology to create marketing materials. Your task is to design two advertisements for Yamaha boats. Pick one of the following pairs of VALS segments and design an advertisement promoting Yamaha for each segment. When you are finished, write a paragraph explaining how the ads you created will appeal to their respective VALS segment and how the two ads are different. Before you begin work on the ads, go to the Strategic Business Insights (SBI) website at www.strategicbusinessinsights.com/vals to obtain more information about the two segments you will be targeting with your ads.

Pair 1: Innovators and Survivors Pair 2: Thinkers and Makers Pair 3: Believers and Achievers Pair 4: Strivers and Experiencers