Define brand recognition and brand recall. Explain the difference between the two concepts? Suppose a home furniture store wants to increase its brand recognition.

Explain the process and media that should be used.

Instead of brand recognition, suppose the furniture store wanted to increase brand recall. How would the media and message be different? Be specific.

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4C Base Target Market (30 million) Percent of Number of Readers Fit Readers Fit Rating or Audience CPM Target Market Target Market (reach) Circulation Cost per Weighted Rating Point (Demographic) (CPRP) CPM Publication Rate or 30-second Ad Magazines Allure $165,554 1,080,000 12.2% Ebony $81,167 1,170,000 16.1% Men's Health $215,850 1,900,000 22.7% Road & Track $119,421 720,000 28.4% Sports Illustrated $412,500 3,170,000 7.8% Television shows NCIS $180,264 19,700,000 6.3% 2 Broke Girls $175,506 9,000,000 4.2% Big Bang Theory $316,912 20,000,000 10.8% Criminal Minds $119,052 10,400,000 12.5% Modern Family $281,961 9,100,000 17.8%