Describe the tactics you would use to make the best use of search engine optimization for Ski and Snowboard Specialists.

Snow skiing and snowboarding remain popular hobbies.
More than 10 million people in the United States participate in the activities each year. Ski resorts can be found across the country. The marketplace for equipment continues to grow.
Ski and Snowboard Specialists offers a wide variety of equipment combined with connections to numerous resorts nationwide.
Enthusiasts can shop online for skis, poles, snowboards, masks, clothing, and other gear and, at the same time, receive access to information about which areas have the best current conditions combined with discount offers for lodging, lifts, and other accommodations.
Considerable competition exists for both equipment and informational/booking services. Ski and Snowboard Specialists sells products from the major manufacturers of equipment as they compete with local sports equipment stores and the lodges themselves.
Travel agencies and other groups offer booking services.