Examine Runza’s website again. Make a list of ten words that could be used for a search engine optimization program. Rank the words in order from what you think would be the best search terms to the least attractive. Justify your list and ranking.

Ethnic foods enjoy a unique place in the dining habits of people around the world. In the United States, one such treat goes by a variety of names and has an unusual heritage. The runza (one of the more common names) refers to a sandwich called a bierock or bieroc in Kansas or a fleischkuechle or kraut priok in other places. In essence, the sandwich consists of beef, pork, cabbage or sauerkraut, onions, and seasonings loaded into a doughy form of bread.
Various forms of runzas were first devoured in Russia according to some sources; although those are disputed, because others believe the heritage begins in Germany. In either case, family-kept recipes eventually moved to the United States and Canada. Areas in which the sandwich is most popular in the United States include North and South Dakota, Michigan, Wisconsin, Illinois, Oklahoma, and probably most notably in Kansas and Nebraska. In Kansas, the food normally will be served in a round or half-moon shaped bun;
in Nebraska, the sandwich tends to be rectangular, even though other versions (square, triangular) are also used.