Hardee’s and Carl’s Jr. recently used a television commercial featuring a schoolteacher dancing on top of her desk while a room full of guys performed a rap song entitled “I Like Flat Buns.” The song seemed appropriate because the ad was for the Patty Melt on a flat bun. Instead, the ad received considerable flack because the sexy blonde schoolteacher was wearing a short, tight skirt. Teachers’ associations complained that it was inappropriate because it was a “sexually exploitive assault” on teachers, students, and schools. Which type of sex appeal is being used?

Discuss the appropriateness of this ad in terms of the concepts presented in the chapter in the “Sex Appeals”

section. What makes it effective? What makes it ineffective?