Identify the primary advantage of each of the media discussed in the chapter (television, radio, out-of-home, magazines, and newspapers). Explain why you think it is the primary advantage. For each medium, identify the primary disadvantage.

Explain why. Consider an advertising campaign for a 35mm camera targeted towards individuals your age, your gender, and your ethnicity. If the company is limited to only two media, which two should it be? Explain why.