It is time to try your creativity with a television advertisement.

Develop a 30- or 45-second television spot for one of the following products using the suggested appeal. Before designing the ad, decide on the message strategy and execution you will use. Justify your decision. If you do not have access to a video camera, then use a magazine print advertisement.

a. Computer virus protection, fear appeal

b. An app that creates a sound if your smart phone is below 20 percent power, humor appeal

c. Retro-style children’s toys, music appeal

d. Flu epidemic warning, rationality appeal

e. Relaunch of an old brand that has been out of production for 10 years, emotional appeal

f. Last opportunity to buy new laptop at reduced price, scarcity appeal