Once the database is built, what database-driven marketing communications should Salon Sensational send out to individuals in its database?

The world of beauty enhancement often changes. Jennifer Swann, owner and manager of Salon Sensational, recognizes that she must constantly adapt to new trends in order to keep her company on top. Jennifer owns four salons, located in Medford and Portland, Oregon. The salons serve both male and female clients. Her current operation offers hair care of all types, manicures, pedicures, and includes space rentals to two popular local massage therapists. The company also sells a line of top quality hair care products including shampoo, conditioner, and coloring rinses.
Salon Sensational has been involved in local community events. Most notably, each year the salon provides low-cost pink hair accents to sponsor Breast Cancer Awareness efforts. Also, twice each year stylists provide free services to low income members of the community as part of a city-wide program for the disadvantaged, held at the local city auditorium.