Suppose the Black Eyed Peas were contracted to perform at your university. Design a print ad for your local student newspaper. Discuss the message strategy, appeal, and execution you used and why you used it.

If Black Eyed Peas band member will.i.am weren’t in music, “He’d be the best ad executive on Madison Avenue,” says Randy Phillips, president and CEO of the concert promoter AEG Live. “I’ve never seen anyone more astute at dealing with sponsors’ and companies’ needs and understanding their brands.”
The Black Eyed Peas have been able to move beyond their status as a high-energy band into the world of corporate sponsorship without missing a beat.
Marketers love the Black Eyed Peas for the diverse ethnicity of the band’s members, writes the Wall Street Journal. The band’s corporate backers include Coors, Levi’s, Honda, Apple, Verizon, and Pepsi. The advertisement featuring the group’s song “Hey Mama”
and dancing silhouettes that was used to help launch Apple’s iTunes store gained almost iconic status.
What makes this group of musicians such an effective set of spokespeople? Part of the appeal is the group’s global fan base and the Peas’ fetching party anthems, with powerful dance beats, crazy special effects, and repetitive hooks that are integrated into numerous party mixes. As one critic noted, the band achieves the nearly impossible—making both kids and their parents feel cool at the same time.