Suppose you are the vice president of marketing at Academy Sports + Outdoors. Examine the list of consumer promotions shown in Figure 12.1. Discuss the pros and cons of each promotion if the target market is active-minded families with children under 18 and incomes between

$30,000 and $70,000.

The term “sports” has many meanings, depending on the context and those involved in a conversation. Some may be inclined to think of college and professional athletes playing games at the highest level in front of large crowds. Others view sports as being related to physical fitness. Other groups think in terms of “leisure time” or “children’s recreation.”
Regardless of the type of sports one considers, Academy Sports + Outdoors offers the equipment, clothing, and support services consumers need to engage in activities as varied as camping, fishing, boating, and barbecues, as well as participating in mainstream sports such as baseball, basketball, soccer, and football, as fans or as participants. Large, brightly lit retail outlets feature a wide variety of merchandise for the majority of sporting and outdoor activities in 130 stores placed in 11 different states in the United States.