Turner (part of Time Warner) carried out a research study of 3,000 children in the United Arab

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Turner (part of Time Warner) carried out a research study of 3,000 children in the United Arab Emirates, Saudi Arabia, and Turkey. It focused on attitudes, purchasing power, and behavior. Six distinctive segments were identified: Eager Minds, Make Believers, Social Sharers, Perceptive Pioneers, Remote Control Gamers, and Good Listeners. Research the study and suggest the characteristics of the segments that have been identified.

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