Visit the Dulux trade website at http://dulux.tradede corating.co.uk/index.jsp. What benefits does the website offer to the trade professional?

Owned by AkzoNobel (formerly ICI), Dulux is a brand of paint that is available across the world. The Dulux brand name has been in existence for nearly 90 years and the paint is sold to consumers for home decorating via DIY stores.
It is also sold under the brand name Dulux Trade to professional decorators and contractors, who buy through DIY stores and trade distributors. The paint market is highly competitive, and Dulux competes with a number of paint brands, including store own brands.
In the United Kingdom, Dulux is the market leader and offers a range of paint and coating products for interior and exterior decoration.
They also offer an in-store mixing service to help customers to coordinate color schemes, together with information on decorating and advice on planning and designing decorating projects. Dulux has a strong track record in innovation and new product development and is also involved in sustainability initiatives such as recycling and sponsoring community activities such as painting local community facilities.
An old English sheepdog has become the advertising mascot for Dulux and has featured in their advertising in the United Kingdom since 1961. The association between the dog and the brand has become so strong that the breed is often referred to as “the Dulux dog.” Dulux uses a variety of media and promotional tools to market the brand to consumer and trade markets using advertising in TV and press and a range of sales promotions.
Their consumer and trade website have links to social networking sites such as Facebook, Twitter, and Pinterest and there are product demonstration videos available on the trade website designed to present specialist guidance and advice to the trade professional.