When does humor work in an ad? What pitfalls should companies avoid in using humorous appeals?

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Understanding Financial Risk Management

ISBN: 9780415746182

1st Edition

Authors: Angelo Corelli

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Question Posted: Oct 22, 2024 09:00 AM

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When does humor work in an ad? What pitfalls should companies avoid in using humorous appeals?
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When does humor work in an ad? What pitfalls should companies avoid in using humorous appeals?

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Understanding Financial Risk Management

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