Which of the key social media strategies listed in Figure 9.8 have been pursued by Amoy?

Founded in 1908 in Tai Po Hong Kong, Amoy started as a producer of soy sauce and is now a globally known company producing Chinese condiments and frozen foods. It has retained the leading position as market leader for 22 consecutive years in the local market.
The Amoy brand was looking to strengthen its leadership position and its historical reputation of being made in Hong Kong. It was keen to keep the long-established message of being proudly locally made as a brand image, but with the will to engage with a public immersed in the new digital world.
To reinforce its locally produced positioning, it embarked upon an innovative social media campaign to increase influence on social media platforms, attract a larger fan base, and extend the brand’s legacy and position as the first choice in soy sauces.
To achieve this, creative messages were developed that closely resonated with the local public. Mini games were incorporated with Amoy products as prizes to establish a stronger and more loyal fan base.