You have been asked to select an advertising agency to handle an account for Red Lobster, a national restaurant chain. Your advertising budget is $30 million. Study the websites of the following advertising agencies. Follow the selection steps outlined in the chapter. Narrow the list down to two agencies and justify your decision. Then choose between the two agencies and justify your choice.

a. The Richards Group (www.richards.com)

b. Leo Burnett (www.leoburnett.com)

c. DDB (www.ddb.com)

d. Lucas Design & Advertising (www.aladv.com)

e. mcgarrybowen (www.mcgarrybowen.com)

f. Zehnder Communications (www.z-comm.com)