Pick a product or service that interests you, and formulate a plan for researching customer needs. Identify

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Pick a product or service that interests you, and formulate a plan for researching customer needs. Identify what information must be collected (secondary and primary) and how to collect it. Justify the plan in a two-page report.

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Launching New Ventures An Entrepreneurial Approach

ISBN: 9780357039175

8th Edition

Authors: Kathleen R. Allen

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Question Posted: Jan 04, 2023 10:40 AM

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Pick a product or service that interests you, and formulate a plan for researching customer needs. Identify

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You might want to begin by having the students graphically depict the value chain for the specifi...View the full answer

Launching New Ventures An Entrepreneurial Approach

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