6. Would you wait in line three weeks to be the first customer at Best Buy on...
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6. Would you wait in line three weeks to be the first customer at Best Buy on Black Friday (the day after Thanksgiving, the “official start” of the holiday shopping season)? Two women from California did just that, taking turns holding their positions in line around the clock for over 500 hours. They waited in order to get a doorbuster deal on a new 50-inch television for $199 (the normal retail price of the model is $399). Discuss why they might be willing to wait in line three weeks in terms of incentives. Do you think their choice makes sense? Answer this question by considering the marginal benefit that they receive versus the marginal cost they must pay.
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