Explain the reasons behind the Japanese ability to parallel process new product development activities. Why do some
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Explain the reasons behind the Japanese ability to parallel process new product development activities. Why do some western companies find it difficult to emulate this model? How have western companies been able to come to grips with the parallel processing model of development?
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Innovation Management Context Strategies And Processes
ISBN: 9780273683766
1st Edition
Authors: Charlie Shepherd, Pervaiz K. Ahmed
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