Describe the 7Ps model for services marketing. Give examples in the hotel industry. LO1
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Describe the “7Ps” model for services marketing. Give examples in the hotel industry.
LO1
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Financial accounting, Financial management, Cost accounting, Human resource management, Business communication and report writing. Financial accounting : • Journal entries • Financial statements including balance sheet, Profit & Loss account, Cash flow statement • Adjustment entries • Ratio analysis • Accounting concepts • Single entry accounting • Double entry accounting • Bills of exchange • Bank reconciliation statements Cost accounting : • Budgeting • Job order costing • Process costing • Cost of goods sold Financial management : • Capital budgeting • Net Present Value (NPV) • Internal Rate of Return (IRR) • Payback period • Discounted cash flows • Financial analysis • Capital assets pricing model • Simple interest, Compound interest & annuities
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Related Book For
Services Management The New Paradigm In Hospitality
ISBN: 9780131916548
1st Edition
Authors: Jay Kandampully
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