Explain the differences between service products and manufactured goods that render the 4Ps model inappropriate for services

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Explain the differences between service ‘products and manufactured goods that render the “4Ps” model inappropriate for services marketing.

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Services Management The New Paradigm In Hospitality

ISBN: 9780131916548

1st Edition

Authors: Jay Kandampully

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Question Posted: Jun 16, 2024 03:12 AM

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Explain the differences between service products and manufactured goods that render the 4Ps model inappropriate for services

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Services Management The New Paradigm In Hospitality

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