Describe the concept of database marketing. What is the role of technology in database marketing? LO1

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Describe the concept of database marketing. What is the role of technology in database marketing?

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Services Management The New Paradigm In Hospitality

ISBN: 9780131916548

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Authors: Jay Kandampully

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Describe the concept of database marketing. What is the role of technology in database marketing? LO1

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Services Management The New Paradigm In Hospitality

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