Designing a balanced scorecard The following exhibit appeared in Weirton LO 5 Steel Corporation's 1990 annual report:

We are bound together in these common beliefs and values. We must . . .

For the Customer 1. Have a total quality commitment to consistently meet the product, deliv¬ ery, and service expectations of all customers.

2. Give customers increased value through processes that eliminate waste, minimize costs, and enhance production efficiency.

For the Employee 1. Reward teamwork, trust, honesty, openness, and candor.

2. Ensure a safe workplace.

3. Recognize that people are the corporation and provide them with training and information that allows for continuous improvement.
4. As employee-owners, obligate ourselves to provide a high level of perfor¬ mance and be accountable for our own actions.
5. Respect the dignity, rights, and contributions of others.
For the Company 1. Continuously invest in new technology and equipment to ensure competi¬ tiveness and enhance stockholder value.
2. Manage our financial and human resources for long-term profitability.
For the Community 1. Commit to environmental responsibility.
2. Fulfill our responsibility to enhance the quality of community life.
REQUIRED Develop a balanced scorecard that Weirton Steel Corporation may use to measure performance on each of these imperatives.LO1