The British car manufacturer is in the development stage of a new hybrid supercar, which will be offered as a limited edition.

On the one hand, the marketing manager wants to keep numbers as low as possible to guarantee its exclusivity, but on the other hand, avoid making loss by all means.

1. Calculate the contribution margin per unit and as a percentage.
2. Calculate break-even point in units.
3. Calculate break-even revenue.
4. Use the graph method to determine the break-even revenue and units.
Total incurred fixed costs will be €7,200,000.

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Hybrid supercar Sales price 2,990,000