2. Departmentalization by product organizes all functions needed to make and market a particular product under one person. For example, in the pharmaceutical industry, the brand manager for a product is in charge of the marketing, research, and development functions related to the product. This allows for a coordinated and directed effort in the sales and development of the brand. Further classifications also exist, in which the company may have several cardiovascular products and may have several brand managers within the cardiovascular group.