Question: Which is the MOST effective ad on a per-lease basis? a. Display ad, inserted one time, costing $200, attracting 20 prospects before one lease b.

Which is the MOST effective ad on a per-lease basis?

a. Display ad, inserted one time, costing $200, attracting 20 prospects before one lease

b. Classied ad, inserted weekly four times, costing $100 per week, producing 16 pros-

pects before one lease

c. Radio commercial costing $50, resulting in

ve prospects before a lease

d. Television spot costing $300, developing 30 prospects before one lease

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