Klingers Toledo Inn has achieved moderate success for the past 5 years. It had an ADR this
Question:
Klinger’s Toledo Inn has achieved moderate success for the past 5 years. It had an ADR this past year of $60 and paid occupancy of 60%. He wonders if his rooms-only lodging facility with 100 rooms might do even better if it was part of a franchised system. The William Harris Lodging Chain (WHLC) salesman suggests that his hotel would benefit from a franchise with the WHLC for a 10-year period.
Through careful study, M. Klinger has gathered the following information:
1. The initial fee with WHLC of $60,000 must be paid at the signing of the franchise agreement. For tax purposes, the initial fee would be amortized over a 10-year period on a straightline basis.
2. The paid occupancy percentage is expected to increase by 4 percentage points, and the ADR is expected to increase $4 per room due to this association.
3. Advertising and royalty fees to be paid to WHLC would be 2% of total gross room sales plus $1,000 per month.
4. The reservation fee would be $5 for each reservation through the WHLC system. Assume 20% of the rooms sold are expected to come through the WHLLC reservation system.
5. Assume the variable costs other than those mentioned above are 10% of gross room sales, and that annual fixed costs, other than the amortization of the initial fee, would increase by $10,000.
6. Assume a marginal tax rate of 30% for the Toledo Inn.
7. Assume the Toledo Inn’s cost of capital is 10%.
Required:
1. Prepare a financial analysis based on the above information for the 10-year period. Determine the net present value of cash flows. (Consider only differential revenues and expenses.)
2. Should M. Klinger sign with WHLC? Yes or No? Explain your position!
Step by Step Answer:
Financial Management For The Hospitality Industry
ISBN: 9780131179097
1st Edition
Authors: William P Andrew, James W Damitio