Organization: Hilton Hotels Web site: www.hilton.com Summary: Hilton Hotels Corporation and Hilton International, a subsidiary of Hilton Group pic, have a worldwide alliance to market Hilton. Hilton is recognized as one of the world’s best-known hotel brands. Collectively, Hilton offers more than 2,500 hotels in more than fifty countries, truly a major player in the hospitality industry.

(a) What are the different hotel brands that can be franchised through Hilton Hotels Corporation?

(b) What are your views on Hilton’s portfolio and franchising options? Click the “Franchise Development” icon. Now click “All HHC Franchise Brands.”