Organization: Hilton Hotels Web site: www.hiltonworldwide.com Summary: Hilton Hotels Corporation and Hilton International have a worldwide alliance

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Organization: Hilton Hotels Web site: www.hiltonworldwide.com Summary: Hilton Hotels Corporation and Hilton International have a worldwide alliance to market Hilton. Hilton is recognized as one of the world’s best-known hotel brands. Collectively, Hilton offers more than 3,600 hotels in more than 66 countries, truly a major player in the hospitality industry.

(a) What are the different hotel brands that can be franchised through Hilton Hotels Corporation?

(b) What are your views on Hilton’s portfolio and franchising options? click on

“Hilton Worldwide Brands.”

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