Organization: Starbucks Web site: www.starbucks.com Summary: Starbucks founder Howard Schultz has resumed his role of chief executive officer and made plans for the reorganization of Starbucks to restore what he calls the “distinctive Starbucks experience” and to focus on the guest. He has made several decisions, including focusing on espresso standards and other important tenets of coffee education, and all Starbucks locations were closed for a three-hour training session one day. Schultz continues to communicate via his messages on the company web site.

(a) Read about Starbucks and see if you agree with Schultz’s decisions.

(b) What do you think about his communications? How could communications be improved?