Refer to Figure 2.1 Co-alignment Principle and Figure 2.2 Strategic Management Model (especially environmental events, domain definition, competitive methods). Discuss these concepts in reference to PepsiCo as illustrated here. Specifically:

(a) Discuss the environmental events that led to PepsiCo’s decision to spin off its restaurant division.

(b) How has the role of life cycle changed for the restaurant industry from the 1970s to 1990s?

(c) As PepsiCo returns to its core businesses, how does it redefine its “domain” and thus reformulate its mission after the spin-off?

(d) How has the spin-off changed PepsiCo’s corporate strategy and resources allocation