15-8 Your company manufactures and sells tennis racquets and would like to start selling outside the United
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15-8 Your company manufactures and sells tennis racquets and would like to start selling outside the United States. You are in charge of developing a global web strategy, and the first countries you are thinking of targeting are Brazil, China, Germany, Italy, and Japan. Using the statistics in the CIA World Factbook and other online sources, which of these countries would you target first? What criteria did you use? What other considerations should you address in your web strategy? What features would you put on your website to attract buyers from the countries you target?
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Related Book For
Management Information Systems: Managing The Digital Firm
ISBN: 9780135191798
16th Edition
Authors: Kenneth Laudon, Jane Laudon
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