Chipotle is a restaurant chain with locations in the United States, Canada, United Kingdom, Germany, and France, that focuses on Mexican food, including burritos, tacos, burrito bowls (a burrito without the tortilla), and salads. One of the main decisions that Chipotle’s operations managers often need to make is about menu changes (i.e., dishes to add, remove, or change) for its 1,400 restaurants. How can the use of BA assist the company in this endeavour?