5. Why has the Lexus model been very successful in the U.S. but has not been marketed...
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5. Why has the Lexus model been very successful in the U.S. but has not been marketed in Japan? (Suggestion: Review the frequency of repair records of luxury cars. Also talk to Lexus dealers or Lexus owners).
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Essentials Of Management An International And Leadership Perspective
ISBN: 9781259005121
9th Edition
Authors: Harold Koontz, Heinz Weihrich
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