The February 1998 issue of Management Accounting includes an article by Bonnie Stivers, Teresa Coven, Nancy Green Hall, and Steven Smalt entitled "How Nonfinancial Performance Measures Are Used."

 Instructions 

Read the article and answer the following questions.

(a) The article is based on a study and survey. What is the objective of this study? Describe the specific nature of the survey that was conducted.

(b) What were the five categories of nonfinancial performance measures identified and survived in this study?

(c) What factors were identified, as a result of the survey, to be the most important non- financial measures?

(d) What are the "three red flags" (conclusions) that the study results highlight?