Because you are known to be a good writer, the director of human resources has asked you to put together a seminar on written communication for employees in your company who think they need help. The seminar would cover basic principles of written communication, letters and memos, and formal business reports.Managers have complained to the HR director that their employees don't write well.They produce as evidence sloppily proofread e-mails.The employees, on the other hand, are grumbling that having to attend a writing seminar would be like going back to high school, where a fussy old English teacher berated them over minor punctuation concerns.

1.  How would you determine who should attend the seminar?

2.  How would you market it so that participants of the seminar would attend willingly rather than through coercion?

3.  How would you organize the seminar?What materials would you use?

4.  What topics would you address in the seminar?