Rod Edwards, the advertising manager for Waterlite Advertising and Associates, has two assistants. One is Gina Reese, an account executive who gets clients for the company. Edwards’s second assistant is Mina Patel, a copywriter. She does the actual writing and designing of the ads for the clients. Reese and Patel usually have a close working relationship because they work as a team on all clients’ accounts. Reese gets the clients and discusses their needs with them. Afterward, she tells Patel about the conversation and the clients’ needs so Patel can design the right ad. Once Patel finishes the ad, Reese presents it to the client. If the ad is a success, it is usually Reese who gets the praise and recognition because she is the one who interfaces with the client. In the past, Patel was not bothered by the recognition Reese got because she always knew she was the one who designed the ad. But the last ad Patel designed brought in a $1 million contract to the firm. Edwards immediately gave Reese a raise for bringing in the client but did not give Patel any recognition. Naturally, this caused friction between Reese and Patel, and their relationship began to deteriorate. Four days after Reese got the raise, their conflict reached a climax. Reese borrowed Patel’s stapler (a trivial occurrence) and forgot to return it. Patel caused a scene and refused to talk to Reese for the next few days. The problem was brought to Edwards’s attention because his department's productivity was declining. For the ads to be developed, the assistants had to work as a team. Edwards called both employees into his office and immediately started lecturing them. He insisted they get along and begin working on the next ad. He told them he expected an ad finished by noon the following day. Reese and Patel walked out of Edwards’s office without resolving the problem. They did get some work done the next day, but their close relationship was never resumed.

1. What kind of conflict resolution strategy did Edwards use? What kind should he have used?

2. This is an example of destructive conflict. Could it develop as a constructive situation?

3. What steps should Edwards have followed to develop a win-win strategy?