3 Can companies in the media and travel industries, like television stations and theme parks, gain and

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3 Can companies in the media and travel industries, like television stations and theme parks, gain and retain competitive advantage simply by offering new products? Or do they need to rethink other aspects of their strategy? If so, which aspects?


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Managerial Economics

ISBN: 9780415272889

1st Edition

Authors: Tim Fisher , Robert Waschik

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