Make up a list of firms and their brand name products that appear to be following (a)

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Make up a list of firms and their brand name products that appear to be following

(a) a broad- based cost-leadership strategy;

(b) a broad-based differentiation strategy;

(c) a cost-focus strat¬ egy; and

(d) a quality-focus strategy.

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Managerial Economics

ISBN: 9780135509302

3rd Edition

Authors: Evan J. Douglas

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